The Zero Trust Consumer Era
Consumers have rapidly shifted to using digital channels for managing some of the most important areas of their lives. Digitization has brought many benefits - and a few caveats - to the consumer technology landscape. With digitization comes the accelerated growth of cybercrime at a rate that matches, if not exceeds, the security technologies created to protect consumers. This looming reality has caused a new type of consumer to emerge - The Zero Trust Consumer.
Understanding where your customers stand on data security will help your organization build the trust required for long term success.
In October of 2022, Daon conducted a survey of over 3,000 randomly selected consumers across the U.S. and U.K. to better understand their views on protecting their online data.
Learn about the results below.
Key findings from the survey include:
of consumers believe that passwords are the least secure measure for protecting their online information
of consumers still have to rely on passwords when accessing financial accounts
are willing to take extra security measures to prove their identity on an ongoing basis
Zero Trust Consumers are here, and their online security habits may surprise you
This informative blog post provides a quick introduction to the customer trends that were discovered by our survey and lays the foundation for how we are moving into the era of the Zero Trust Consumer.
The Zero Trust Consumer:
A New Generation of Digital Consumers Grapples With Cyber Risk
- How are consumers leveraging secure digital resources?
- What methods are they using to protect their data?
- How secure do they believe these methods are?
- What changes are they willing to make?
Our infographic gives you a high-level overview of your customers' views on these topics.
The Zero Trust Consumer:
Digital Consumers Adopt a New Mindset Amidst Increasing Cyber Risks
Take a deeper dive into consumer practices and concerns when it comes to online security and protecting personal data. Our report provides the complete survey results to help you understand your customers' needs and expectations when it comes to online security.
The Zero Trust Consumer Era
92% of Consumers Believe Online Security Threats Will Continue to Outpace Security Technology
Meeting the Needs of Your Zero Trust Customers
Trust is earned and one thing your customers want now, more than ever, is to be able to trust that their Information is protected. Daon can help your business provide the kind of security that today's consumers are looking for, seamlessly integrated into your existing systems.
