We asked 2,000 consumers which authentication factors they like most, tolerate least, and how it affects their loyalties and behaviors online...
Read their surprising answers to learn:
- How much a single bad authentication experience reflects negatively on a company.
- The top 5 password grievances reported by consumers, and the biggest mistake most companies make.
- How consumers feel about biometric authentication today, and how those attitudes have shifted.
- The 10 biggest sources of authentication frustration, and how you can fix them.
To get these insights and more, download a complimentary copy of this full report from the CMO Council and BPI Network.
Download the Full Report:
"90% of consumers would consider using biometrics to ease the authentication process."
CMO Council and BPI Network 2021 Survey