We asked 2,000 consumers which authentication factors they like most, tolerate least, and how it affects their loyalties and behaviors online...


Read their surprising answers to learn:

  • How much a single bad authentication experience reflects negatively on a company.
  • The top 5 password grievances reported by consumers, and the biggest mistake most companies make.
  • How consumers feel about biometric authentication today, and how those attitudes have shifted.
  • The 10 biggest sources of authentication frustration, and how you can fix them.

To get these insights and more, download a complimentary copy of this full report from the CMO Council and BPI Network.

   Download the Full Report:

"90% of consumers would consider using biometrics to ease the authentication process."

CMO Council and BPI Network 2021 Survey